I work on the founding team at MITO, designing and building interfaces for our first customers next to amazing people like Danny Saltaren, Dani Latorre, Nacho González and Keyvan Akbari.
I previously worked at Inditex (zara.com) crafting the interfaces of the product and catalog management tool for all the e-commerces in the company.
I’ve always trusted technology, not just as a tool, but as an extension of human intent. Some learned to fear it. I chose to believe in it.
Technology reflects who we are. In the right hands, it gives people agency, clarity, and the power to shape their lives.
What would it take to reclaim the web as a space for creativity, intimacy and intellectualism?
A short reflection on why folder structure still matters in the AI era.